Press, Peel, Repeat

Everyone selling custom shirts online seems to own a printer that costs more than your car repair fund. You do not need one to start. A heat press and transfers you buy by the sheet is the cheapest honest way into apparel, and this book treats it as a real business rather than a stepping stone you should apologize for. It also tells you where the ceiling is, so you are not surprised by it later. The press is the cheap part. What decides whether a job makes money is the blank you put under it and the transfer you chose for that fabric, and most people learn this by ruining a customer's order. You will learn how cut vinyl, printed vinyl, purchased direct-to-film, sublimation, and screen-print transfers actually differ, and how to match one to the order in front of you. You will learn why the same transfer succeeds on one shirt and fails on another, what dye migration does to a polyester job days after delivery, and how to recognize the order you should refuse. You will build settings cards from your own tests, a cost sheet from your own suppliers, and the judgment to quote work that is worth doing.